M-GO supports multiple digital lockers includingUltraViolet, a digital rights authentication and home entertainment industry standard that lets consumers safely and securely download and stream their purchased movies and TV shows via a cloud-based entertainment collection for viewing on TV screens, personal computers, tablets and mobile phones.
Flash Access 3.0 and the upcoming versions of Flash Player 11 and AIR 3 will be able to be leveraged by content retailers, service providers and device manufacturers to create full UltraViolet experiences, including playback for the UVVU Common File Format.
That certainly sounds like a huge vote of confidence and this was echoed by more than 20 other alliance members including Microsoft and Paramount Pictures but, will UltraViolet succeed?