It is through politics that the teams with the most relevantknowledgein addressing a particular problem or situation exert their influence and guide the organization to the best outcome available.
Companies that use CRM to bring together relevant information in separate teams can extend knowledge about a case, customer or scenario beyond what is stored in the system of record.
The profession needs to act now in order to stay relevant, attract the next generation of knowledge workers (who expect to have social apps on the job), and communicate effectively with the rest of the organization (which is likely already reliant on social media).
With such penalty-creep, the issue of punishment without proof of knowledge and intent suddenly becomes highly relevant to the lives of a broad array of individuals in the workplace.