Those in the field are the ones who work directly with the customers: potential, current and former.

FORBES: Listen To The Working World Around You

"Many commanders in the field, not the top ones, didn't understand the Sadr trend in a clear manner, " Meteri said.

NPR: American Raid Follows Sadr's Return to Public Eye

"There are about 30 million flexible e-ink displays in the field today - the oldest working ones are from 2006, " says Sri Peruvemba of E-Ink.

BBC: Bend me, shape me: Flexible phones 'out by 2013'