That could mean publishing restaurant reviews in Mandarin or finding new platforms for distribution.
At first this meant providing customer service on the phone in Mandarin or Cantonese.
It's not uncommon for students to take a politics class in Mandarin or history in Arabic.
Her sister, Bee, 4, attends Nanyang Kindergarten, where instruction is completely in Mandarin for two years.
And at a seminar in Mandarin in July, Tang reportedly noted that 80% of Chinese Singaporeans speak Mandarin.
Even in mandarin-minded France, the problem of an ageing civil service is felt.
Horrocks earned his PhD in Chinese Economic History from Leeds University in the United Kingdom, and is fluent in Mandarin.
He also sends personal messages to students majoring in Mandarin or who mention in their profile a desire to go abroad.
It also highlights a next step for Apple's retail strategy: Jung, who is fluent in Mandarin, made Avon a force in China.
So to justify the extra effort needed, the demand for fluency in Mandarin would have to be way above demand for, say, French.
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In America, where digital satellite television is well-established, one of the providers is shortly to offer programming in Mandarin, Arabic, Russian, Ukrainian and Hindi.
The address positioned them to get their 9-year-old daughter, Happy, into a top local school called Nanyang Primary, where core subjects are taught in Mandarin.
Edward Theodore Chalmers Werner was a formidable figure in the Peking community, a genuine China hand who was fluent in Mandarin, courageous and very curious.
Xiaonei, whose name means "in the school" in Mandarin, claims to have attracted around 15 million unique visitors last April, compared with StudiVZ's 6 million registered users.
Switzerland's has a website with local attractions explained in Mandarin.
But getting close to the ground, and using his fluency in Mandarin and his experience from over a decade of reporting in Greater China, is his stock in trade.
She is fluent in Mandarin, French and Russian (her three years in Moscow for Newsweek are almost the only break she has taken from Asia in her 17-year journalistic career).
Having studied for five years under top Chinese professors, he now co-writes learned papers on Eastern medicine in Mandarin, drawing on a deep knowledge of ancient Chinese philosophy and cosmology.
Conversations in Mandarin, Cantonese and a rich variety of accented English competed with the rhythmic beat of authentic Cuban jazz, courtesy of Roberto Santamaria and his band on tour direct from Havana.
In the 2011 campaign, Conservatives also promised targeted tax cuts for families that appealed to suburban immigrants, recruited more minority candidates than any other party and ran campaign ads in Mandarin, Punjabi, Cantonese and other languages.
But one novel strategy has been adopted by rival SM Entertainment, which is trying to make inroads into the Chinese market with Exo -- a boy band that performs their songs in Mandarin as well as Korean.
Cheng, who had the suits for his wedding in the Maldives made here last year, looks totally at home, chatting to the tailors in Cantonese (though, unlike many Hong Kong Chinese, Cheng is also fluent in Mandarin).
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As Dodington speaks the Shanghai dialect with a Southern drawl and Lee chats in Mandarin with a Californian twist, Fu, too, has discovered the connection between his musical notes and the city that effortlessly blends East and West.
More than 25 Chinese Canadian journalists were due to cover the game, including one who presented Lin with a book of "Year of the Dragon" stamps from Canada Post and asked him to record a message in Mandarin, which he did.
Try to enroll in Mandarin classes before you go (Mandarin Chinese is the default language in almost every part of China), or try to teach yourself some of the basics -- the BBC website has a decent introduction to learning Chinese.
Li, who turns 31 next month and will rise one place to No. 5 in the Women's Tennis Association rankings on Monday, joked that she felt like she was at the China Open, because of the number of Chinese flags and cheers, both in Mandarin and English at the arena.
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