In bad times they keep between 10% and 15% of their portfolios in cash to meet redemptions if they occur.
This sounds bad, but keep in mind this is only one side of the story.
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Mr Kaplan and Ms Schoar found that the winners in private equity tend to keep on winning, and the bad firms stay bad if they remain in business.
They are designed to keep companies both good and bad in business.
Instead of letting disaster wipe out all the bad investments, bad investors, bad bankers, and bad businesses, the feds pumped in money to keep them going.
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But the bad guys will keep taking advantage of vulnerabilities in PCs, and that's not ending any time soon.
Now 17 seconds is not bad, but you want to keep that in perspective when comparing to an iOS device like an iPhone or iPad.
The slide in deflation is meanwhile bad news for retail companies struggling to keep pace with consumers' collective expectations of a deflationary environment by rigorously cutting prices.
How can the market keep going up in the face of all the bad news?
Like the captain of a ship, an adviser is paid to keep your portfolio on course in good times and bad.
Those who, in spite of the drumbeat of bad news, still want to keep the money pipeline open, do so not simply out of sentiment.
Some are willing to pay a high premium for Coca Cola on the perception that, in good times and bad people the world over are going to keep drinking Coke.
"They would like to show that there is a price to pay for the kinds of activities that these people engaged in, but most importantly, they want to keep some bad actors off the street right now, " Steinberg said.
Local government is supposed to run campaigns to lure them in, but indifference, bad weather and non-stop religious festivals keep them at home or partying.
Even a bad CEO probably can help but keep McDonalds on top in its category because the company already has such built strengths but in sports every year, every team starts even.
In many cases, you can spot bad situations before they erupt if you keep an eye on distributable cash flow and the payout ratio.
This is bad news considering that refineries had been running flat out in recent months to keep up with high demand.
Stuart Law (45) and Paul Horton (48) got Lancashire through to lunch but, with their side needing a win to keep Sussex and Durham at bay, had to bat on in bad light.
Perhaps in the faint recollection that his Christian Democratic predecessor as chancellor, Helmut Kohl, also ran into a streak of bad election results after coming to power in 1982, yet went on to keep office for a record 16 years.
We keep our valuables in a safe or a safety deposit box to ensure that nothing bad happens to them.
Confidence is all about maintaining the look of a leader in good times and bad and the ability to get knocked down and to pick yourself up and keep moving forward.
For Democrats, who are used to getting Hispanic votes without having to earn them and want to keep it that way by pointing out how bad Republicans are, it was like Christmas in springtime.
Other Wall Street firms would inject capital into the bad bank to keep it afloat while its assets can be unwound over a period of time in a way that wouldn't disrupt the financial system more than it already has been.
Other suggested uses include helping us keep our produce at home fresher for longer by -- literally -- weeding out bad apples in a bag, before they affect the others.
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Uncontrolled borrowing tends to lead to a lot of wasted investment - which increases the prospects of bad debts - as well as the risk of higher inflation, both of which China needs to keep in check.
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