Indeed, grouped in traditional ways, businesses tend to create jobs in proportion to their importance in the economy.

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Barely half of the British themselves see Britishness as an important part of their identity about the same proportion who attach importance to being English, Scottish or Welsh.

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Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the importance of Hispanics as an economic and business development engine.

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