Once on board, Braasch set to work on a brand image and marketing plan, even though Point One was months away from signing up its first customer.
"It's keenly important for the image, marketing-wise, " she says.
Branson is keenly afraid of failure--because it would tarnish his image as a marketing Midas.
We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.
Its iTune Music Store and the iPod digital music player are important strategic products for the company, as it has been touting digital media as part of a new lifestyle-driven marketing image.
"Part of the problem is that they have faced an onslaught of negative stories and have struggled to rebuild their image, " marketing expert and head of Staffordshire University Business School Paul Williams said.
Zhejiang Geely Holding Group acquisition of Volvo is an early step in building the image of Chinese automobiles and marketing to foreign buyers.
"The F55 and F5 join Sony's family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production, " said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics.
ENGADGET: Sony unveils price for PMW-F55 and PMW-F5 CinaAlta 4K camcorders
MyFDB offers free content for visitors to browse, a subscription service for users to develop their own profiles and online portfolios, and a cloud image service that allows magazines and brands to manage the workflow of image assets with their partners and marketing channels as well as to distribute those images through the MyFDB Asset Network.
FORBES: Zoe Saldana Discusses MyFDB - A Fashion Industry LinkedIn, Or Is It?
It also suffered from wrongheaded marketing that focused on "image" rather than hard-core golf values under its former chief executive, ex-Revlon head George Fellows.
WSJ: How TaylorMade Made Its Move | Golf Journal by John Paul Newport
Color, then, is another marketing tool, like an enticing image or well-written blurb on the back of a cereal box.
FORBES: Jelly Beans: Which Color Is Most Popular At Easter? Why We Love Colored Foods
His objective was to turn the Empire State Building into a state-of-the-art property with a restored image that would give it a unique competitive marketing edge.
WSJ: The Empire State Building's Luster Returns | By Ada Louise Huxtable
While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.
FORBES: To Improve Marketing, Look No Further Than Your IT Department
Moreover, we believe Nike could recover its growth pace in China as it is taking steps to bring down its regional inventory levels, increasing its marketing activities to enhance its brand image, and realigning its product portfolio to suit Chinese preferences.
FORBES: Why Nike Will Outpace The Sports Apparel Market's Growth
"The Archer module is an ideal solution for customers who want to add best-in-class 60GHz wireless video connectivity into their mobile devices, " said Jim Chase, director of marketing of the wireless division at Silicon Image, Inc.
ENGADGET: Silicon Image UltraGig 6400 WirelessHD, hands-on (video)
"By offering superior performance in an ultra-small form factor package, the UltraGig 6400 establishes a new benchmark for mobile HD video wireless connectivity, " said Jim Chase, director of marketing of the wireless division at Silicon Image, Inc.
ENGADGET: Silicon Image reveals UltraGig 6400 wireless HDMI output for next-gen phones and tablets
The alliances with major apparel licensees are, in many cases, strategic marketing alliances that speak to building the overall image of the league(s).
Image is everything in today's watch business, pushing up marketing costs dramatically.
Mr. Leonard's publisher, William Morrow, is pitching the book to fans of the show with an Amazon marketing video featuring clips from the series and a cover image that shows "Justified" star Timothy Olyphant peering out from under his Stetson.
WSJ: Elmore Leonard on 'Justified' and His New Book, 'Raylan'
Shawn McBride, vice president of sports marketing at Ketchum Public Relations, says Rodriguez emits an image of smugness and ego, making him a target for a public that takes a certain amount of joy in knocking someone like that down a peg.
If Peter Moore (who runs our marketing) was here, he'd tell you about brand and positioning and image.
ENGADGET: The Engadget & Joystiq Interview: Steve Ballmer, CEO of Microsoft
Marketing angle: "We're making the gorgeous Game Boy Micro for image-conscious folks who love video games, the ones who want the look of their system to be as cool as the games they play on it" according to George Harrison, Nintendo of America Sr.
Jennifer Edstrom is the daughter of Pam Edstrom, the woman who has honed Bill Gates's image as geek overlord since the company's earliest days and was responsible for master-minding the extraordinary marketing hype surrounding the launch of Windows 95.
Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
FORBES: Are You Everywhere? 3 Steps To Create An Expert Image For Your Brand
应用推荐