"It was a fundamental part of her image - emphasising the value of hard work, her background as a grocer's daughter, " says Prof Toye.

BBC: What is Thatcherism?

Instead, he advises, Virgin should build on its image of irreverence and value in a few key areas--airlines, cell phones, music, the Internet, maybe even trains--and do more to exploit these brands in many parts of the world.

FORBES: Red Baron

Functionality, thrift and good taste are better long-term value propositions than showbiz glitz, which has made the Windsor image tawdry and volatile.

ECONOMIST: House of Windsor