Ross says that while he ran ILM, he and Lucas went months without speaking.
Advertisers began using the effects for TV commercials, which currently represent 25% of ILM's business.
And incrementally ILM began developing breakthroughs leading to the digital future Lucas wanted.
In fact, ILM has created similar FX reels about Battleship, Transformers: Dark of the Moon, for their YouTube channel.
FORBES: 'The Avengers' Produces the Most Stylish FX Reel Ever Made
Here, then, are two slide shows demonstrating the outlines of how the ILM experts accomplished two amazing bits of computer sorcery.
ILM's first breakthrough: a motion control camera, which could revolve repeatedly around stationary objects while remaining in constant focus, thus simulating flight.
To get some cash flow, he remade ILM into a service company.
"A good year for us was a 5% return, " said Scott Ross, who co-founded Digital Domain in 1993 after serving as general manager of ILM.
"Anybody who wanted to do a film of any stature, they'd have to pay the price, " says Scott Ross , a former ILM head who now runs competitor Digital Domain .
Almost five minutes long, this ILM-produced video shows us the nuts and bolts (and other pieces of machinery), the ins and outs (and extreme zooms), and the black and white (in glorious color) of how The Avengers was put together.
FORBES: 'The Avengers' Produces the Most Stylish FX Reel Ever Made
The ILM guys have a deep fascination with real time rendering (30 frames per second rather than potentially long render hours for 1 frame) and the LucasArts guys have loved exploring what is involved in rendering photo real characters and environments, and we can significantly increase our rendering fidelity.
FORBES: Star Wars 1313's Creative Director Talks Criminals and the Franchise's Gritty New Direction
Second, Ari Rapkin, a computer graphics software engineer at ILM, introduces an amazing paradox: What the special-effects crews are doing is often not emulating physics but tweaking it--because storytelling is better served by showing the audience what it expects, not what would actually happen if a 3-foot-tall creature drew his light saber.
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