The bank asked IDEO to help it find ways to encourage people to save more.
But the Allegro 2, created by the design firm IDEO, is declunkified, streamlined and modern.
Such was the case when IDEO worked with Bank of America to develop a new credit card.
At IDEO and the d.school (Stanford's school of design), we meet people from all kinds of businesses.
IDEO, and other design firms like it, are changing the way large organizations interact with their customers.
We also joined forces with design power houses Gensler and Ideo.org to throw a hackathon on December 1-2.
"We wanted to highlight the optical qualities of plastic, " said IDEO's Caroline Flagiello, who serves as Plastic Logic's acting creative director.
ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications
Rather, the space is designated (among others at IDEO) to foster collaboration.
Already, innovative companies like Google, Nike, and IDEO have a strong questioning culture, as do some nonprofit innovators such as The Acumen Fund.
Duffy, who dropped out in June from Harvard University where he was pursuing a medical degree and MBA, was an intern at design firm IDEO.
FORBES: If This Diabetes Prevention Program Were A Drug, It Could Be A Blockbuster
One of Nektar's earliest hires was Adrian Smith, a mechanical engineer who had designed ink-jet printers for Hewlett-Packard and medical devices at venerable design firm IDEO.
Every once in a while we come across a product designed by IDEO, but generally not anything to write home (or at least blog) about.
Hyde Park Venture Partners and Hyde Park Angels led the round, which also includes investments from New World Ventures, the I2A Fund, Amicus Capital and IDEO.
FORBES: Food Genius Helps Food Industry Understand Trends with Big Data Tools
How do we put ourselves in other peoples shoes and feel what they feel? asked Paul Bennett, top design thinker from Ideo, during the closing sessions.
BBC: The X-Prize founder is turning his attention to education
Designed through a unique collaboration between Plastic Logic and IDEO, the QUE design was inspired by black and white print-a communications standard that is both classic and timeless.
ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications
But Samalionis argues that it is by sending its cohorts into the field to observe customers in their natural environments that IDEO gains the real insights and results.
An IDEO team in New York built a series of live websites to test the appeal of the ideas to consumers and analyze the effectiveness of different marketing messages.
The solution IDEO came up with was to introduce a credit card, "Keep The Change, " which would instantly transfer the amount customers would usually round up into a separate savings account.
He moved to California to attend school, and most recently spent three years working at IDEO, an innovation and design consultancy, before leaving to run IFTTT full time early this year.
FORBES: IFTTT: San Francisco Startup Lets Anyone Control The Internet of Things
Apollo made a seven-figure investment in the initiative, including faculty fees and payments to design firm IDEO, which designed the class's website, according to George Lichter, who heads the Apollo unit overseeing the project.
One of Nektar's earliest hires was Adrian Smith, a mechanical engineer who had designed ink-jet printers for Hewlett-Packard (nyse: HPQ - news - people ) and medical devices at venerable design firm IDEO.
The card was targeted at young mothers and IDEO's observation team set about following a selection of moms around as they went about their daily business: taking their children to school, shopping, even balancing their checkbooks.
She gets inspiration from a management book, The Ten Faces of Innovation by Tom Kelly (Doubleday, 2005), general manager of U.S. design firm IDEO, which describes the ten personae he believes are necessary to drive creativity in an organization.
FORBES: Asia's Women In the Mix: Eva Chen Battles the Hackers
Even better, when people regain this creative confidence -- and we see it all the time at the d.school and at IDEO -- we've found that they start working on the things that are really important in their lives.
She says that while some customers might struggle to articulate their needs -- or even fully comprehend what they are looking for in the first place -- simply by looking at their daily routines IDEO's researchers can gain significant understanding of what can be done to improve customers' relationships with a particular product or service.
应用推荐