Yet at Apple and IDEO, Professor Hargadon had experienced breakthroughs emerging from brainstorming.

但是在苹果电脑和IDEO公司，哈格顿教授曾经经历过产生于头脑风暴的突破性创意。

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The Vision 2020 project with IDEO was a great success and encouraged Eastman to grow its design focus.

2020年的远景工程IDEO取得了巨大成功，从设计的重点鼓励美国伊士曼增长。

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Today I just want to tell a simple story about how we got to design thinking, and the role it plays at IDEO.

今天，我想讲一个简短的故事，关于我们如何开始设计思考，和设计思考在IDEO的作用。

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The bank asked IDEO to help it find ways to encourage people to save more.

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But the Allegro 2, created by the design firm IDEO, is declunkified, streamlined and modern.

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Such was the case when IDEO worked with Bank of America to develop a new credit card.

CNN: The Spirit of Design: Designing the Perfect Consumer