What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.

FORBES: Branding for Nonprofits: New Research, New Insights

Separately, a law enforcement official who spoke to The Associated Press on condition of anonymity and was not authorized to discuss the case publicly confirmed only that investigators had an image of a potential suspect but did not know his identity.

NPR: Boston Official: Video Footage Shows Bomb Suspect