In this case, the only factor by which consumers can distinguish different products is the "identity", "image" or "brand personality".

同类产品的属性通常类似，这时，“身份”、“形象”或“品牌人格”就成为消费者区分产品的唯一因素。

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Marketing concepts such as corporate identity, image, and branding are important strategies for nonprofit organizations.

营销的概念，如企业身份，形象和品牌，是非营利组织的重要战略。

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What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.

FORBES: Branding for Nonprofits: New Research, New Insights

Separately, a law enforcement official who spoke to The Associated Press on condition of anonymity and was not authorized to discuss the case publicly confirmed only that investigators had an image of a potential suspect but did not know his identity.

NPR: Boston Official: Video Footage Shows Bomb Suspect