From the biggest ad agencies in the world to the most cutting-edge digital idea shops and deliverers, digital media has become one of the most cost-effective methods of reaching an audience.
But Bell, who is 75 years old, takes the idea of digital memory to a sci-fi-esque extreme.
Davos, a gathering of the world's elite, could not be further from the idea of digital hippies, but it serves an important role, Le Meur says.
This concept has been generalised by a number of wireless-software firms into the idea of digital graffiti messages that can be posted using a handset, and which correspond to a particular location.
Rather that the basic idea of a digital music player was in the air, it was an obvious and logical development.
The most obvious idea, the digital facsimile editions of magazines with the little animated page flips, have not been an immediate hit with readers.
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His opinion had changed by July of this year, when he first broached the idea of a digital-only Newsweek on another earnings call.
It not only created the hand-held computer category and the first workable handwriting-recognition system, it also pioneered the whole idea of doing digital tasks -- including e-mail and Internet browsing -- on a device other than the PC.
"The idea is to be digital from the laboratory molecule to the store shelf, " he says.
That's when he came up with the idea of selling stylish digital cards.
Particularly with Microsoft (nasdaq: MSFT - news - people ) involved: The Redmond, Wash. monopolist made a big early move to try to impose a standard for digital ID, offering a crude version of its Passport service in 1999. (Novell had the digital identity idea even earlier but couldn't find customers).
The idea was a brainchild of the digital marketing agency Blue State Digital, where Murphy's daughter once worked.
The idea was to develop a universal digital library that anybody could access.
Perhaps digital wallets are an idea whose time is yet to come.
Digital intimacy is the idea that we desire to share a limited set of information to a select and small group of people online.
In recent months, the company has been rallying publishers around the idea of a Google-operated digital newsstand, a centralized hub for news from publishers that would be available on Android devices.
Charging its most avid readers for digital access was officially not a dumb idea for The New York Times.
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The idea of this framework is to not only establish a digital identity, but also to provide individuals control over ownership and sharing of their data on the internet.
Then he moved back in with his mother, dabbling in various digital startups for several years before alighting on the idea of creating his own blogging platform.
Microsoft researcher Gordon Bell keeps an audio recorder running all day and takes digital photos every 30 seconds--with the idea of outsourcing his memory to a computer.
If they succeed, they may bring some relief to media firms that have seen much of their business disappear into the vacuum: many in the music and newspaper businesses, for example, are pinning their hopes on the idea that consumers can be persuaded to pay small amounts for digital wares.
Then, in 2010, Sports Illustrated formed a digital partnership with Time Warner's Turner Sports subsidiary, which owns the rights to the NBA, NCAA Men's Division, Major League Baseball, Nascar and the PGA Championship and broadcasts them on Turner channels like TNT and TBS. The idea was to pool the brands' online traffic and give digital advertisers a bigger potential reach, but the partnership was dissolved in April.
It is based on the idea that governments can work together to create a sustainable model for digital government by sharing and leveraging technology for mutual benefit.
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Such digital micropayments promised to democratise commerce: anybody with an idea, a piece of news, anything at all that someone, somewhere, might want to see, could become a publisher online.
But because people are able to push the imagery so much further with digital retouching, the technology got in the way of the idea.
Sesame Workshop last year integrated its digital media group into its TV production, so that digital and interactive elements are considered from the start of an idea.
As experiences and engagement, particularly through digital and technology, become more central to any great marketing idea, many of us now spend much more time revisiting how to best stage it all for consumption.
Punishing success is never a good idea, and is especially undesirable when media companies are running up against powerful digital distributors like Apple, Facebook and Google.
Indeed, it may be that the whole idea of a telephone comes to be seen as an anachronism, as personal digital devices take on a bewildering range of new functions.
Houzz, a design and home remodeling site that allows users to create image-driven idea books and source contractors, has arguably become the largest player in the digital home design space, tallying up 10 million monthly users in the final months of 2012.
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