From the biggest ad agencies in the world to the most cutting-edge digital idea shops and deliverers, digital media has become one of the most cost-effective methods of reaching an audience.

FORBES: Think More, Think Local

But Bell, who is 75 years old, takes the idea of digital memory to a sci-fi-esque extreme.

CNN: Microsoft researcher building 'e-memory'

Davos, a gathering of the world's elite, could not be further from the idea of digital hippies, but it serves an important role, Le Meur says.

CNN: STORY HIGHLIGHTS