As anyone with an iconic brand knows, visual identity is fundamental to expressing its story.
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Most importantly, she brought in a new leadership team to transform the iconic brand.
But the Celtics are an iconic brand and the only NBA game in town.
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In usual form, she was lively and energetic, firing off her iconic brand of common-sense money advice.
"Botanic Inns is an iconic brand for the city of Belfast and right across Northern Ireland, " he said.
Three decades later, it was time to reimagine our iconic brand and unveil the next generation of USA TODAY.
Let me start by talking about another iconic brand recently in the news for much the same reason: Kodak.
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Here, Boff explains why the unorthodox Sub Rosa has been a good fit for the iconic brand and its overall agency strategy.
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"I couldn't pass up the opportunity to remake an iconic brand, " says Jarvis, 43, a skinny Brit with a huge dollop of energy.
In one brilliant stroke Microsoft dipped into its growing overseas cash pile, bought an iconic brand and set the stage for another multibillion-dollar business.
While Chrysler sold 43, 000 tiny Fiat 500s in 2012, it sold over 470, 000 Jeeps, vaulting the iconic brand to No. 1 in the SUV market.
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We always knew that Fiat was going to come as an iconic brand in the U.S. What drove this was fundamentally an ability to offer Chrysler what they were missing.
Now, realizing that different segments of the conglomerate operate in wholly different fashions, the iconic brand plans to divvy into two different companies: one for snacks and one for groceries.
The Yankees are an iconic brand that not only provides ancillary revenue streams for ball players of profound distinction upon retirement, but it is also synonymous with prestige and prominence.
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The Xinhua reporting was notable in that it was the second attack on the iconic American brand in as many weeks.
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If there is one thing that has held true at Chrysler over the years, it is the sanctity of the iconic Jeep brand.
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Yes, Pampers: the iconic American brand, the first mass-market disposable diapers, a product that many of you probably waddled around in in your earliest years.
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It has also been criticised by Wales and Northern Ireland Secretary Peter Hain, who said such an "iconic British brand" should not be made abroad.
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At one end is Burberry: a 156-year-old, iconic luxury brand.
In exploring the long-term options for his iconic media brand, being able to live out his golden years in the legendary Playboy Mansion was a major priority for Hugh Hefner, as I noted earlier.
"The IPO of Facebook is the one that investors have all been waiting for, given that it is now an iconic global brand with huge scope to expand even further, " said Phil Wong, stockbroker at Redmayne Bentley.
Since 2006, the company operated as two segments: a luxury retail jewelry and watch division under the iconic Harry Winston brand name and a diamond mining business.
What to me is a fairly radical, albeit logical, change from the evocative and even possibly iconic SARA LEE brand to HILLSHIRE BRANDS (FARMS) seems to lose much of its flavor when all of that is undone by the corporate meat-centric-ness of the transaction.
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The Jordan Brand has the most iconic name in basketball tied to it, and its success is not going away for a long time, if ever.
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History suggests that the star of the Yankee brand is the Yankees, an iconic franchise since the 1920s.
His goal was to rejuvenate the iconic trademark, converting it into a luxury brand that sold gemstones and other accessory products.
These include some truly iconic rides, with Aston Martin perhaps being the brand most closely associated with James Bond over the years.
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