"I learned that I must always remain in control, double-check everyone's work, and trust no one completely, " Handler wrote of his approximately eight months in the hospital.

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As I discussed last month, marketers must make it a priority to build trust and transparency because now, consumers are in control.

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Ms. THURSTON: It really can, and I must say that it is the first time something like this has ever happened, that the parish president has ceded control.

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