It strikes me nearly every time I purchase something for my e-reader.

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What I find interesting is that the reader -- as a proud American worker -- didn't hesitate to make the demand and, in fact, he felt that earning any less would be beneath him.

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If you buy a hybrid, you're kind of making a statement, which is that you're supporting the development of a new kind of technology, and I got a lot of reader e-mail suggesting that that was an important point, that they want to put their money where their mouth is, so to speak, and support this kind of technology.

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Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.

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For better or worse, I have become attuned to the challenge of capturing the reader's attention in an era of micro-short attention spans.

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