Cook is a wonderful storyteller and he shared several very interesting ones that illustrate how Intuit has succeeded in inventing new businesses by creating an environment that encourages people there to come up with new business hypotheses and test them by getting feedback from customers.

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"Government and research councils' funding wants you to test hypotheses and produce very specific, short-term high-impact results, " said Chris Newman, one of the researchers from the university's Wildlife Conservation Research Unit (WildCRU) who will be making the presentation.

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Charles Schwab conducted targeted research among the female clients in the community to test their hypotheses and assumptions.

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Unfortunately, many researchers looking for risk factors for diseases are not aware that they need to modify their statistics when they test multiple hypotheses.

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The Lean Startup approach essentially attempts to help entrepreneurs identify and test their key hypotheses about a business by radically shortening the development cycle using what Eric has labeled a minimum viable product.

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Dr Dominy's huge database allowed him to test each of these hypotheses.

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We can, (if you are one of the smarty-pants who understands the analytics) program a computer, an affordable computer, to test permutations and prove hypotheses that no human could ever possibly do in a lifetime.

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We state hypotheses and use econometric data analysis to test them.

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If the hypotheses reported in the original studies had stood the test of time, then such short journalistic attention spans would not be a problem.

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