Often 90% of the game is discovering a clever method through which to test your hypotheses.

研究中90%的内容通常都是在寻找,一种能够检验假说的精巧方法

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Cook is a wonderful storyteller and he shared several very interesting ones that illustrate how Intuit has succeeded in inventing new businesses by creating an environment that encourages people there to come up with new business hypotheses and test them by getting feedback from customers.

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"Government and research councils' funding wants you to test hypotheses and produce very specific, short-term high-impact results, " said Chris Newman, one of the researchers from the university's Wildlife Conservation Research Unit (WildCRU) who will be making the presentation.

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Charles Schwab conducted targeted research among the female clients in the community to test their hypotheses and assumptions.

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