Huggers hired a dream team from companies such as Apple, Microsoft and Rovi.

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It is at least worth noting, however, that forest people are not always the tree-huggers they are cracked up to be.

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To be sure, funds with a low R-squared performed worse during the financial crisis than index huggers, notes Notre Dame's Prof.

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Intel brought in Erik Huggers, who had previously launched a high profile internet based service and app called iPlayer at BBC.

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Ironically enough, political opposition to building more dams comes from the same crowd of tree huggers who oppose coal, gas and uranium.

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Customers, many of them just off work, mingle among the racks of hip-huggers, jeans and skimpy tops on the store's fifth floor, now newly youth-oriented.

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"I don't have any problem with tree-huggers, " he said.

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Environmental Defense was accused of selling out, while the fast-food retailer, which had previously had a reputation for hostility to green causes, was chided by some of its peers for allowing tree-huggers into the boardroom.

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"We're Kentucky huggers, " Ms. York Day said.

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Menhaden-huggers, you could call them.

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