What does it mean for how we view marketing and HR strategy?
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Individual performance data and job competency modeling provide much of the data used for analytics using this view, along with HR efficiency metrics.
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In this view it is necessary to know, or to have a solid theory of how HR inputs are transformed into business outcomes, and to be able to provide control, training, and monitoring.
The behavioral view assumes that employees usually know what they need to do to perform well, and HR should remove any barriers to people doing so.
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