What does it mean for how we view marketing and HR strategy?

FORBES: Why Did We Look The Other Way on Competition, Gamification?

Individual performance data and job competency modeling provide much of the data used for analytics using this view, along with HR efficiency metrics.

FORBES: HR Analytics And Competitive Advantage

In this view it is necessary to know, or to have a solid theory of how HR inputs are transformed into business outcomes, and to be able to provide control, training, and monitoring.

FORBES: HR Analytics And Competitive Advantage