You'll read about the Santa Cruz fishermen who caught Dave's Fancy Chinook King Salmon by hook and line, the family farm that grew the ingredients in the Lundberg honey nut rice cakes and the creation myth behind Honest Tea's tea bags.
Projections that put you squarely on the proverbial hook for achieving bottom line results.
They hook into the Galaxy line and its existing "Next big thing" tagline.
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Now we will find out whether the farmers and other locals really are willing to put their money on the line to hook themselves up to a fast broadband future.
He jerked the line to set the hook and reeled in a 20-inch walleye.
The new centre pairing combined delightfully off good line-out ball, Hook feinting passes to an array of dummy runners before popping the ball to fellow-Lion Bowe.
She said developing a story for the Web needed to have its own hook but not one that was outside the overall plot line they wanted to explore.
After Nathanial Clyne cleared Posh midfielder Chris Whelpdale's header off the line, Butterfield flicked on for Neil Danns to hook acrobatically home.
At the third attempt Tiatia touched down as the home pack was marched back across their own line for the Ospreys' bonus-point try, Hook converting.
For marketers, that event might look like a hook to reach a captive audience, but there is a fine line between appearing empathetic and appearing opportunistic.
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Lee Byrne was halted just short of the line after a fine run and the ball eventually came to Hook, who succeeded with his second attempt at a drop-goal.
And then there was a spin-move James did at the three-point line, followed by a pass under his legs, then a hook-shot-toss off the backboard.
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Wales probed left and then switched direction to create an overlap, only for James Hook to take on the chance himself and lose control as he slid for the line under Jimmy Cowan's tackle.
He bets that corporations will ditch their old wire-line telephone hardware and buy new phones that send and receive calls over the same broadband connections that hook desktop computers to the internet.
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