Just press and hold a button on the remote control and the My Beam function will instantly "beam" the sound in your direction -- useful for the hard-of-hearing or late-night movie fests while the rest of the household slumbers.
As the researchers report in a forthcoming issue of Physical Review Letters, they managed to hold significant numbers of isolated rubidium atoms in place by shining a laser beam on to an array of microscopic lenses.
Packed with speakers, an array of wireless sensors and the ability to send video signals to your TV sans cables, the concept docking station is meant to stylishly hold your KDDI handset (lots of 'em will be compatible in due time) and beam a blown-up version of your phone's UI onto your television or LCD monitor.