The Apple store, usually a place of blinding lights and bustling hipness, was eerily and thankfully quiet.
Its affordable clothes are tinged with hipness, stemming from the brand's Japanese provenance, limited American availability and Manhattan gloss.
Here Merritt salutes the Gothic Archies army while urging prospective fans to increase their hipness by buying one of band's t-shirts.
Give the company credit for thinking globally and for keeping its eye on the big picture, regardless of the hipness factor.
Saying you love Virgin America is a badge of hipness these days.
And, of course, we all know retailers that have lost whatever hipness they had through poor service, poor listening skills and over expansion.
Increasingly these places boast the amenities to compete with the bastions of hipness in everything from medicine and banking to technology and movies.
She has watched others, even Martha Stewart, eclipse her in hipness.
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Sure, being cool is nice, but the obsession with hipness often means missing a bigger story: the gradual diminution of the urban core as engines for job creation.
Hipness in Carmel Center comes in the form of trendy coffee shops, including local favourites Greg Coffee and Mandarin, where students come to sip lattes and schmooze.
Just hours after Instagram, a mobile app that lets users layer pre-programmed filters over their photos to achieve maximum hipness, launched on Google's Android operating system Tuesday, the snark began.
Savour the flavour of Little India, Italy and Poland, or revel in the rare flora in High Park, the cool hipness of the Annex or the vibrance of The Village.
In particular, it echoes a time when the legendary wildness of male New York intellectuals and artists was made possible by middle-class girlfriends who paid the rent and absorbed hipness from the kitchen.
But take a shirt and turn it into an image (a promise of hipness, say), aim it at a specific customer segment (such as young Filipinos in Hong Kong), and display it to them in the right setting and with enthusiastic service, and you have both differentiation and a winning business model.
People in New York take obnoxious pride in their iPod playlists, curating them with precise attention to hipness and currency, as if they're fearful Lou Reed will peep over their shoulder on the subway, see the Black Eyed Peas on the screen and buy them a ticket on the first bus back to Connecticut.
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