His multicultural vision of Bolivia is gentler than that of Felipe Quispe, an Aymara Indian leader from the high plain around La Paz, who wants to restore the paradise that prevailed before colonisation.
But high prices for plain white LED lights have limited their adoption in homes, offices and commercial buildings.
The High-Altitude Water Cherenkov Observatory or Hawc, high on a Mexican plain, now holds the record for the highest-energy light it can capture.
With markets volatile and corporations scaling back defined-benefit pension plans, those in or near retirement are paying high fees to transform plain old variable annuities into a source of guaranteed income for life.
Hopes of an interest-rate cut had faded as the Federal Reserve made it plain that inflation, still stubbornly high, topped its list of worries.
The costs to Europe of overgrown welfare systems are plain: its citizens pay for redistribution with high taxes, which may be one reason why Europe's economic performance has lagged behind America's.
With Apple, Amazon.com, NetFlix and Microsoft pushing downloadable movies and cable and phone companies peddling a plethora of on-demand, high-definition content, the day is coming when the stacks of plain vanilla DVDs that clutter many home entertainment centers will go the way of the CD collection.
And while Dell's year-long accounting probe makes it plain that the company was struggling to meet investor's sky-high expectations, (see: "Dell: Cooked Books and Computers") the company remains in robust financial health, even as rivals Hewlett-Packard and Apple continue to tear off fresh chunks of the PC market at Dell's expense.
And it is no more plain-speaking, for on fuel with one breath it claims the tax must be high on environmental grounds and with another it justifies it because of spending on health and schools.
After ranking as high as 113th on Media Metrix's ranking of the 158 most visited business and financial sites, the plain-looking Business.com, whose revenues depend entirely on ads, has since tumbled off the list.
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