To do the same job, HSLA (high-strength low-alloy) steels are up to 30% lighter than traditional carbon steels.

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Last month it placed ads in college newspapers and on a campus billboard network for Summit Entertainment, which is promoting a film based on an Alloy book about a high school senior who drives across the country to meet a girl he met online.

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The vases, about 10 inches high and three inches in diameter, are made of bronze, an alloy rich in copper.

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Also new are larger air intakes ahead of the front wheels, which have 19-inch alloy rims in matte black, and an optional style package that offers high-gloss black paintwork on the underside of the front spoiler, front and rear grilles.

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