With emerging markets expected to see the highest growth rates in smartphone adoption in the coming years, Qualcomm is looking to extend its dominance at the high-end to the entry-level smartphone market as well.

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Investing in international markets may involve additional risks, such as social and political instability, market illiquidity, exchange-rate fluctuations, a high level of volatility and limited regulation.

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According to Mr. Castonguay, Nokia has done a good job of producing a balanced approach, with high-end phones to tackle the top of the market, and a cheaper entry-level device to service Nokia's traditional markets.

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Anything above the mid-level is too high a price for Dalembert, but in this league and especially in this market, he is certain to command much more than that.

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"We are pleased to be associated with this major move by MLS to increase its presence in the New York market and to enhance the opportunity for New York soccer fans to enjoy high-level play in their own city, " Yankees managing general partner Hal Steinbrenner said in a statement.

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Only 3% of the spirits market there is considered by industry analysts to be high-end, or at the "premium" level.

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