Economists, typically baffled by selflessness, have tended to hunt for hidden self-interest in apparent altruism.

ECONOMIST: Why a new golden age of philanthropy may be dawning

Therefore, if bundling has not been cost saving but has, in fact, been a device conceived by global custodial banks to enhance their profits though hidden and excessive fees, self-dealing and other forms of wrongdoing, then taxpayers, as well as participants in the plans, have paid the price.

FORBES: Pensions Demand Return of Global Custodian Bank Overcharges

Blatant self-promotion, in particular, has to be well hidden from Digg's cynical users, according to Neil Patel.

FORBES: Magazine Article

In the history of European clock technology, the monk is an early and very rare example of a self-acting automaton, one whose mechanism is wholly contained and hidden within its body.

FORBES: The World of Clockwork Robots