The hero (your product, service, company, or idea) rises up to meet the challenge.

FORBES: The Art of Selling Your Company Story

Essentially, the consumers loved it (read: increased online engagement) when the product was presented as their hero.

FORBES: This Is Why You Can't Market Yourself

Green Throttle Games was co-founded by Charles Huang, co-creator of the legendary Guitar Hero video game franchise, and mobile industry veterans Matt Crowley, former Palm and Nokia product lead, and Karl Townsend, lead engineer for the first two generations of the Palm Pilot.

ENGADGET: blogger-avatar