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But the advent of the web, internet forums and social networking sites has given WOM the power to turn a product from global hero to zero with frightening speed.

但网络、互联网论坛和社交网站的出现，却让口碑拥有了以惊人的速度将一个产品从全球英雄变成狗熊的能力。

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The hero (your product, service, company, or idea) rises up to meet the challenge.

FORBES: The Art of Selling Your Company Story

Essentially, the consumers loved it (read: increased online engagement) when the product was presented as their hero.

FORBES: This Is Why You Can't Market Yourself

Green Throttle Games was co-founded by Charles Huang, co-creator of the legendary Guitar Hero video game franchise, and mobile industry veterans Matt Crowley, former Palm and Nokia product lead, and Karl Townsend, lead engineer for the first two generations of the Palm Pilot.

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