Do you ever learn a new word and suddenly hear it constantly?

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It was a surprise to suddenly hear from my gold guru that he had decided to go back in and replace the 50% of his holdings he sold some two years ago.

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People too young to remember Mr. Harvey's glory days stopped what they were doing and leaned toward the television set, suddenly needing to hear every word.

CNN: Super Bowl ad revives iconic American voice

Suddenly, you hear, 'She's getting bossy.

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So if you're listening to it on headphones, or in your car, suddenly you'll hear something different.

BBC: Dido interview: 'I am the sound of conflict'

Although I was on the road with the family, I was able to check in with the markets on a regular basis and was a little disturbed to hear the talking heads jawing about things suddenly looking not-too-hot and not-too-cold.

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At first we hear only the usual sounds of traffic, then, suddenly, the taxi honks are joined by bird shrieks and gurgling streams of a rain forest.

FORBES: Magazine Article