In a sense, they are a continuation of the strategy that made it a world-class airline: back in the 1970s it was the first to offer all passengers free drinks and head-sets, in defiance of the airline cartel that insisted on charges for such items.

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Once you have this model in your head, it sets you free.

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What sets Jabulani head, shoulders and trunk above are its elephants.

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Carol Ann Bagman(ph), head of Special Ed for Maryland, says NCLB sets another unrealistic goal by requiring that most kids with disabilities take the same tests and make regular progress just like their peers.

NPR: The Future of 'No Child Left Behind'

As the sun sets and your tummy starts rumbling for dinner, head to Salty's for a seafood feast.

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But the style that sets them apart is that each product is tested head-to-head against a peer, in the field, by an expert.

FORBES: Finally, An Online Sports Gear Review Site That's Critical and Expert

Six of the completed fake Callaway sets, for instance, were in Callaway bags with Callaway head covers and accompanied by a Callaway travel cover.

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