Those with head sets can "walk" around the shop, "pick up" items to examine them virtually, and make instant purchases by staring at floating buttons.

戴着虚拟现实头盔的消费者可以在店铺里“逛逛”，“拿起”商品仔细查看，然后盯着某个按钮就可以瞬间完成购买。

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They're participating in TreeHacks, a 36-hour contest to program mobile apps, websites or hardware, including aerial drones and virtual reality head sets.

他们正在参加一场全长36小时的竞赛TreeHacks，为移动应用、网站或硬件(包括无人机和虚拟现实头盔)编写程序。

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In a sense, they are a continuation of the strategy that made it a world-class airline: back in the 1970s it was the first to offer all passengers free drinks and head-sets, in defiance of the airline cartel that insisted on charges for such items.

ECONOMIST: Asian airlines

Once you have this model in your head, it sets you free.

FORBES: Unlock These 4 Secrets To Professional Success

What sets Jabulani head, shoulders and trunk above are its elephants.

FORBES: Life