Going back to Marc Sperling, he tells stories of traders in the tech boom that were buy-only.

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For Judge Rakoff, a 68-year-old musical theater buff, the bench is often a stage where he tells stories and unleashes punch lines with a throaty laugh.

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In my interview with Guber (look at the videos below), he tells me how stories can help us get ahead in business and life, and he shares a story with me about how Muhammad Ali moved him to action.

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Although many are victims of circumstances beyond their control, almost all of the borrowers in the stories he tells showed bad judgment, inadequate effort or both.

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And he tells a few good stories along the way.

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He has made his reputation not by showboating on Geraldo but by reducing complex litigation to understandable stories, which he tells in his flat Midwestern tone.

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One of the most memorable stories Ariel Sharon tells is of the visit he made to Washington in 1982 on the eve of Israel's invasion of Lebanon.

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To help the company improve its image and internet presence, he creates and writes content for a website called GEAdventure.com, which tells stories of cool (and heart-warming) products the company makes, like incubators for premature babies.

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