It was hard to avoid the message at the recent Mobile World Congress in Barcelona.
But rising temperatures have been especially hard to avoid for him and his peers.
It is hard to avoid making money if you have a monopoly over Saudi oil, for example.
It is hard to avoid the conclusion that reducing animal suffering is not the activists' main concern.
It was hard to avoid the carnage, whether you were in stocks, commodities, real estate or currencies.
But it is hard to avoid the conclusion that Mr Grand has simply moved the conceptual goal-posts.
With production on the decline, Chavez will have to work hard to avoid running out of money.
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They are hard to avoid and fairly stable, since spending patterns do not change sharply from year to year.
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Sometimes the temptations of new people and new places are hard to avoid.
Above all, Mr Bush has tried hard to avoid playing a personal role in the Middle East peace process.
Hard to avoid doing the same basic show over and over again.
The lesson to be drawn from this is that moral hazard is hard to avoid once conditions get really tight.
But the government is trying hard to avoid the impression that it will encourage the feckless into a spending spree.
The most prominent was Starbucks, a chain of coffee houses that started in Seattle and is now hard to avoid anywhere.
"We have always seen litigation as a last resort, and we work hard to avoid lawsuits, " said a spokeswoman for Google.
These days, it is hard to avoid proof that these outcomes are not inadvertent, or attributable to sheer and sustained incompetence.
Mr Moran tries hard to avoid taking sides, although the reader may suspect that his sympathies may lie more with the protesters than the road-builders.
Reeva Steenkamp's smiling face is hard to avoid in the Myers' family home in the suburbs of the South African city of Johannesburg.
It is hard to avoid the view that the Committee has sometimes allowed preconceived judgments to cloud its objectivity and sense of fairness.
She tries so hard to avoid sentimentality that it's easy to hear her meticulously following the script that she knows she's supposed to follow.
It functioned through the financial crisis, and the Federal Reserve would probably work hard to avoid any interruption, given its importance to the banking system.
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How frustrating, after having labored so hard to avoid the thorns.
Unfortunately, though, the dorky look is just as hard to avoid.
Still, it's hard to avoid the conclusion that what the relocation and Gehry plans have in common is the delusion that in museums, architecture is destiny.
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Yet it is hard to avoid the suspicion that too many European countries are still more worried about stability in the Middle East than about democracy.
And if it is to survive economically and regain lost competitiveness, France will have to embark on structural reforms that it has fought hard to avoid.
Part of that is hard to avoid, but you can substantially reduce your reliance on the company by investing as much as you can as early as you can.
In the office market in particular, things have gone awry at this stage of the property cycle so often in the past that it is hard to avoid cynicism.
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