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Time Warner Cable SportsNet cameras were on hand when super-stars Dwight Howard and Steve Nash met with Laker executives for the first time.
FORBES: Time Warner Cable Launches Two Regional Sports Networks, Lakers Reap $4 Billion
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Cable channels, on the other hand, gets a slice of every subscriber on their bundle.
FORBES: How Verizon's Bundle Busting Cable Hack Could End the Golden Age of Television
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Through these agreements, the cable companies, on the one hand, and Verizon Wireless, on the other, will become agents to sell one another's products and, over time, the cable companies will have the option of selling Verizon Wireless' service on a wholesale basis.
ENGADGET: Verizon scores new spectrum from Comcast, Time Warner and Bright House for $3.6 billion (update)
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Many foreign firms, of course, are doing well in China, especially at the two extremes of the value chain: things like luxury goods, fibre-optic cable and big aeroplanes on the one hand, and oil, ores and recyclable waste on the other.
ECONOMIST: Selling foreign goods in China
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Both are among seven players the league hand-picked for its "See Extraordinary" campaign, a video set to make the rounds across cable television and the Web that dramatizes the players in action.
FORBES: The Economy
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For the first mod, Ben increases mobility during game play by using ribbon cable and a replicated version of the original circuit board to sync a full-size, left hand controller with a half-size, right hand controller.
ENGADGET: Ben Heck splits and condenses a pair of Xbox 360 controllers for the disabled