Time Warner Cable SportsNet cameras were on hand when super-stars Dwight Howard and Steve Nash met with Laker executives for the first time.

FORBES: Time Warner Cable Launches Two Regional Sports Networks, Lakers Reap $4 Billion

Cable channels, on the other hand, gets a slice of every subscriber on their bundle.

FORBES: How Verizon's Bundle Busting Cable Hack Could End the Golden Age of Television

Through these agreements, the cable companies, on the one hand, and Verizon Wireless, on the other, will become agents to sell one another's products and, over time, the cable companies will have the option of selling Verizon Wireless' service on a wholesale basis.

ENGADGET: Verizon scores new spectrum from Comcast, Time Warner and Bright House for $3.6 billion (update)