Let's assume you're not a hardcore hand-code it yourself type, but do need to dip your toe into the app-building world.

ENGADGET

When she threw one of her dinner parties, there were hand-made invitations, a dress code.

NEWYORKER: Raj, Bohemian

Much in the way the phone system migrated from operators hand-switching every call to users dialing directly, Intentional Software could let a marketing executive create the code needed for a product campaign with just minimal mediation from a programmer.

FORBES: Innovators