At first glance, this was a campaign led by a greenactivist organization and a clear example of how the world expects businesses to stay in line with their impact on the environment.
Some of the things he has done smack of gimmickry, such as recruiting the poverty campaigner Bob Geldof and the greenactivist Zac Goldsmith as policy advisers (he even tried to enlist one prominent Labour backbencher).
Invited speakers at this year's TED include a voting system designer, a women's rights activist, a green chef and a physicist who runs a lab that aims to allow anyone to make almost anything.
The civil servant at the heart of the leaking allegations, who has been named in newspapers, was a Conservative activist who is believed to have previously applied for jobs in Mr Green's office.