The premise was simple: patrons got a free souvenir and the club got free publicity when photos of the glasses went on social networking sites.
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It still got its Superbowl commercial, and a fine one at that, and it also got reams of free publicity in the days just before the main event.
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That got the attention of the free trade community, who this week rushed to defend the little piggy that got maligned.
Though he got something of a free pass when the writers' strike wreaked havoc on last year's fare, this season is a different story.
Which of these got the biggest allocation of this risk-free trade?
Having settled with the Belgian and then French publishers the others in Europe have got the scent of some free money.
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James Costello got on the end of a long free-kick by Trevor Molloy but after he rounded Morris, the ball got tangled among his feet.
In the control group, several patients got worse, and none was free of Barrett's.
With a half-hour to go, Algeria finally got the free kick on the edge of the Egyptian box that they had been seeking, which Yebda whipped in dangerously and brought a good save out of El Hadary.
The visitors squandered another clear opportunity from a 78th minute free-kick when Evans got ahead of his marker but from eight yards out he scooped the ball high into the air and the Slovenians cleared.
Still, we bet people still fall for the hype -- oh hey, if you're looking for the ultimate in sound, we've got half a meter of oxygen-free, triple-wrapped double-insulated Sonically Shielded AmpliSized Egyptian Llama cable here that we'll part ways with for just a couple grand.
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Credit Smith, who had just two points at halftime on 1-of-6 shooting but got in the lane and to the line, making nine of 10 free throws and a 20-footer with 2:36 remaining that sealed the win as the Jazz went cold.
And since more and more campuses offer free cable hookups, students have got hundreds of channels to choose from.
Some accused the company of gaming the system by forcing them to pay to achieve a level of reach they once got for free.
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But then we saw this Multichannel News story and it really got us thinking about the ramifications of killing free HD as we know it.
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Kyle headed the ball into the box following a free-kick, Templeton got in front of his markers to stab the ball on and Elliot swept the ball home from 10 yards.
Thanks to his caring attitude and unrelenting tenacity (I think he badgered Interpol until they got sick of him) she was a free (though barely alive) woman in less than a year.
Sims hit a pair of free throws and then got a steal in the backcourt for a layup that got Baylor back within a dozen, and the Lady Bears put together a 19-4 run to get within striking distance in the final 2 minutes.
"We basically got a building plot free, which is almost unheard of in London, " said Mr. Turner.
Got an ideological predisposition towards defending the value of free markets in medicine?
His insistent rhymes and metres got on the nerves of those who thought only free verse or broken rhythms could express the modern muse.
It may not so much affect magazine publishers, many of whom never got around in the first place to putting all their content online for free, but it could certainly hit a lot of newspapers.
"Obviously at night you've got a free road and young people who like to impress people' especially if they've got a lot of young people in the car as well, " he said.
But that's because he got plenty of leg room, a good meal, free drinks and plenty of sleep.
It got its budget rebate, stayed out of the Schengen free-travel area, opted out of the euro, stayed half-out of co-operation on judicial and police affairs and is blocking attempts to create stronger common defence and foreign policies.
Still under the influence of the somewhat debilitating effects of eating two Philly Cheesesteaks in a row, I pick up a copy of the latest issue of Forbes from the newsstand, tap and pay, slurp a mouthful of cold Starbucks (got distracted in duty free), and fire up my phone.
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After he got free from Ehrhoff, Tavares planted himself on the far side of the net before stuffing Brian Strait's shot past Miller.
Before BMW offered the free maintenance program, only about 42% of customers got service at the dealership.
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