While a few million dollars is still not enough to make the networks worry, even in this dismal ad market, it suggests that GoogleTVAds could wind as a player in the broadcast game after all.
Though critics have questioned the effectiveness of having an Internet search company like Google sell TVads, Piesanen said the business is doing quite well.
That number includes the amount of homes Google would reach in combination with its two biggest TVAds partners to date: satellite service providers Dish Network and DirecTV.