"Working closely with Google, we developed the SiriusXM Internet Radio App for the new Google TV, giving subscribers another platform to listen to their favorite SiriusXM programming at home, " said Sean Gibbons, Vice President, Product Management, SiriusXM.
ENGADGET: Sirius XM details GoogleTV app ahead of the I/O party
While the automated elements of Audio Ads may be new to existing radio advertisers, Google's online ad sales platform is one that many other advertisers new to radio are already familiar with, he says.
SiriusXM Internet Radio for Google TV will be available as a free download from Google Play soon to consumers in the United States.
ENGADGET: Sirius XM details GoogleTV app ahead of the I/O party
This has some industry observers excited about how Google will help sell radio advertising, particularly in moving so-called "remnant inventory, " those spots which aren't purchased in advance and are usually sold at steep discounts at the last minute or simply go unsold.
With the launch of the SiriusXM Internet Radio App on Google TV, SiriusXM programming and Sirius XM 2.0 features will be available for the first time on any connected TV.
ENGADGET: Sirius XM details GoogleTV app ahead of the I/O party
The entry of the online marketing behemoth into radio also raises inevitable competitive concerns, despite Google's claims that it is focused on selling spots to marketers new to radio.
Sirius XM Radio (NASDAQ: SIRI) today announced its SiriusXM Internet Radio App will launch on Google TV devices coming in 2012, giving new and existing subscribers easy access to SiriusXM's commercial-free music, premier sports, live news, comedy, talk and entertainment at home.
ENGADGET: Sirius XM details GoogleTV app ahead of the I/O party
As the balloon rose, the team was able to map its progress using Google Earth via the craft's on-board radio receiver.
ENGADGET: Teens take pictures of space with balloon, Nikon Coolpix camera
We immediately loaded up Google's GMail app and Nokia's own Internet Radio reference software to give us some streaming capabilities.
Drew Hilles, national director of audio for Google, points out that some of the company's radio ads won't be sold online but rather via a direct sales force focused on "relationship-based sales" with big clients, just as the company does already with some of its online ad sales.
To determine which comedians raked in the most money over the 12-month span, we turned to the 2007 edition of Forbes' Most Powerful Celebrity list, which ranks actors, athletes, models and comedians based on their media exposure (magazine covers as well as TV and radio mentions), Web presence (number of Google hits) and earnings.
In a little known battle in the UK, both Google and Microsoft are competing for white spaces, gaps in the radio spectrum between TV, radio and mobile.
FORBES: Why Google and Microsoft Are Competing for the Airwaves (And What It Says About Opportunity)
Other than the facelift, there seems to be a good deal of overlap in functionality between this and the Google Play version: access to more than 55, 000 Shoutcast radio stations and the ability to share favorite songs over Twitter and Facebook.
The satellite radio provider streams channels online and over mobile devices, like smartphones carrying Google's Android operation system or Apple's iPhone.
Google has announced experiments that will allow it to test and commercialize unused parts of the radio spectrum.
Though Japanese citizens were able to follow events on radio and TV, it was largely through social networking platforms, such as Google Finder, Facebook and Twitter, that they were able to connect with loved ones and, in many cases send out a call for help for themselves or for those missing or hurt.
Moreover, Hilles argues, Google will draw new advertisers by introducing levels of accountability and measurability that haven't been available before in radio.
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