"Working closely with Google, we developed the SiriusXM Internet Radio App for the new Google TV, giving subscribers another platform to listen to their favorite SiriusXM programming at home, " said Sean Gibbons, Vice President, Product Management, SiriusXM.
While the automated elements of Audio Ads may be new to existing radio advertisers, Google's online ad sales platform is one that many other advertisers new to radio are already familiar with, he says.