The Google event, at the Conservative Party conference in Manchester, also explained candidates needed to check on what words had driven people to their website - another way of seeing what visitors were interested in.
In a sign no Google effort was too small to go unnoticed by Microsoft, John Sampson, a director of Microsoft's federal politics operations, last year urged at least one member of Congress from Washington state not to support a Google event in Seattle last year called "Get Your Business Online" that catered to small businesses.
Not only do they have to contend with Apple probably announcing the iPad Mini just before their event on October 29th (and potentially going on sale the week after) now they have to deal with a Google Android press event on the same day.
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The idea was to run banner ads and Google AdWords against the event calendars.
At the Google Factory Tour media event last week, French journalists brought up the issue repeatedly.
And then next Monday Google holds an Android event, with talk of a 10in Nexus.
But make no mistake, the overall confidence in Google emerging from the event is high with good reason.
At its event, Google said its PC-to-phone call rates will be cheaper than those of providers of similar services.
Gillis says that puts it too close to a May event from Google during which it may announce new Nexus phones.
This is the event where Google parades out their top executives and promotes that they indeed know what they are talking about in the enterprise.
Ahead of Google's Android event on the 29th there's additional confirmation of a storage upgrade for the Nexus 7, as 32GB units have now been spotted on shelves at US retailers.
ENGADGET: 32GB Nexus 7 tablets appear at retail with $249 price tag, October 29th street date
At the event, Google, Citi, MasterCard, First Data and Sprint introduced Google Wallet and invited additional issuing banks, payment networks, mobile carriers, handset manufacturers, point of sale systems companies and merchants to join the initiative.
ENGADGET: Google Wallet mobile payment service, Google Offers announced
Add one more social event to your October calendar, as Google has just pushed out invites to an Android event in New York on the October 29th where we expect to be introduced to the next generation of Nexus.
ENGADGET: Google opens the playground for an Android event October 29th
Brin, who sported a pair of Google glasses at the media event without comment, said the cars could address a variety of current transportation issues.
Google held a fancy press event in Santa Monica, Calif. yesterday to tout that its video site YouTube is now averaging 1 billion monthly users who are streaming a stunning 4 billion hours of content every month.
Schmidt would feature prominently in the launch event, talking about Google search and YouTube being default settings on the iPhone.
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With 8 million people watching the live streaming event, the jump was the most-watched live event ever on the Google-owned web site.
Speaking at Google's own Big Tent event in Hertfordshire, he said the US company's employees expected it to do the "right thing", as its motto was "Don't be evil".
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Among its requirements, Google must hold an annual privacy week event for employees.
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The rest could make do with Google Docs, which, in any event, has interchange formats with Office and can pass files back and forth.
FORBES: HP Endorsement Makes Google Chromebook Begin To Look Legit
Plus, for the geekier side of me, I heart their analytics that you can sync to Google Analytics to track visits to your event page and more.
Google has just set an Oct. 29 event in New York centered on its Android mobile software.
FORBES: New Phone? New Tablet? Google Sets Oct. 29 Android Event
The Google Wallet launch would coincide with the start of the NFC World Congress, and while Google is not listed as participating at the event, its main partner MasterCard is the official sponsor, TechCrunch adds.
During the event, Zuckerberg repeatedly talked about how Google's open Android system was the perfect place to build Home.
Their slice of the event centered around the desktop refresh of Google Maps, but there's actually a lot more to be excited about than what was announced today.
And, in any event, the tiny trickles of video from Google's own cameras are already dwarfed by private feeds from billions of little-guy cameras.
Google executives used the 3.5-hour keynote event today to announce new features in the Android mobile operating system and Chrome desktop operating system and browser.
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At the launch event Thursday, Facebook CEO Mark Zuckerberg said Google was aware of the project, but Facebook didn't work with the company to create Home.
McClain's teammate Harold Jensen is also in Philly, where he's a partner with Sparks, an event planning and conference consultant that works with high powered clients like Google and Adidas.
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