The Google event, at the Conservative Party conference in Manchester, also explained candidates needed to check on what words had driven people to their website - another way of seeing what visitors were interested in.

BBC: Tory hopefuls urged to buy up ads

In a sign no Google effort was too small to go unnoticed by Microsoft, John Sampson, a director of Microsoft's federal politics operations, last year urged at least one member of Congress from Washington state not to support a Google event in Seattle last year called "Get Your Business Online" that catered to small businesses.

WSJ: Behind Google's Antitrust Escape

Not only do they have to contend with Apple probably announcing the iPad Mini just before their event on October 29th (and potentially going on sale the week after) now they have to deal with a Google Android press event on the same day.

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