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As you'd expect, Keep is integrated with Google Drive, the cloud storage service Google wants anyone who uses anything it makes to use.
CNN: Meet Keep, Google's answer to Evernote
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Google has launched a cloud-based storage service called Google Drive that competes with Dropbox, Sugarsync and other cloud storage systems to offer both free and paid storage that synchronizes with PCs and Macs.
FORBES: Hands-On with Google Drive Cloud Storage Service
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With big players like Amazon and Google in the Cloud Service Provision business, and organizations as diverse as Reddit and the City of Los Angeles using those services, cloud computing promises huge savings in cost and complexity.
FORBES: Are Cloud Data Security Fears Overblown? A Sensible View.
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Google just announced a cloud-based mapping service for business, and Microsoft may head there with a better-quality product.
FORBES: Bing Maps Aerial Victory
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Much as Google has with its Google Drive service, Apple has embraced cloud computing with its iCloud offering, which lets users store documents, photos, music and movies on Web-based servers.
CNN: Why disc drives are an endangered species
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These people also said the download store would be an "interim" step toward what is expected to be a more ambitious cloud-based subscription service compatible with mobile phones built with Google's Android software.
WSJ: Google Plans Music Service Tied to Search Engine
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It offers Web services like cloud computing and cloud storage service offerings, in which it competes with bigger players like Google, Microsoft and Salesforce.com.
FORBES: Amazon Web Services And Cloud Biz Not Meaningful For Stock Price
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Google is taking on Microsoft with its cloud-based computing-as-a-service.
FORBES: Google Chromebooks-As-A-Service For Enterprise Take On Microsoft
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It also updated its App Engine hosting service with PHP runtime, calling it "the most requested feature, " and launched Google Cloud Datastore to go up against AWS' cloud storage services.
ENGADGET
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In a comparison piece, The Verge noted that the terms of service from four major cloud storage services -- Dropbox, iCloud, Microsoft SkyDrive, and Google Drive -- all claim no ownership of the files you give them.
CNN: STORY HIGHLIGHTS