But, as opinion polls have found, and Mr Netanyahu apparently missed, a good half of the country was uncomfortable with his decision to exercise that claim right now, at Har Homa, in the teeth of Palestinian, other Arab and international opposition.
In other words, delivering bad news well demonstrates personal courage: it shows that you will do things that are personally uncomfortable or difficult for the good of the enterprise.
It could attract more people to the area, which might be uncomfortable, but it might be good as well.
They do things that are personally uncomfortable or even risky for the good of the enterprise, or to protect the people who follow them.
There is a good reason that Sam and Judy Bishop would be uncomfortable with such a timeline: in their telling, Amy took out the shotgun in the first place because she had been home alone for several hours.
We just understand that there is arguably a greater good in making deals with them, even as we are uncomfortable with the seeming unfairness of it all.
Trident in Milford, constituency boundary changes - two ideas that must have seemed like good, clinical strikes at the time have turned into rather more uncomfortable homing missiles.
Some people tend to read such physical cues as a sign of a good workout or progress, whereas many sedentary people just find them uncomfortable or painful, say researchers.
"It's just really uncomfortable to watch and it didn't feel right for the family or feel like good television, " Barrow said.
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