And it's no secret that our media culture feeds the impulse that lead to a good fight and good copy.
Venter "makes good copy, I guess, " says Mark Adams, a Case Western Reserve geneticist who was one of Venter's lieutenants for a decade.
Security fears, especially where BYOD is concerned, is always good copy.
His tendency to shoot from the hip when discussing sensitive policy issues, such as the dollar or overseas aid, exasperated colleagues and officials, although it did make good copy for the press.
OK, it all makes for good copy.
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The battle between Apple and Google for dominance of the smartphone business makes good news copy.
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The problem: it is easy to do a small study in a few animals or a few people, and reach some optimistic conclusion that can be spun into good marketing copy.
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What's more, the copy will be so good that most people won't be able to tell the difference.
If you work with a tax professional it is a good idea to fax him a copy before you call and ask about it, although I do find it entertaining to try to explain notices that I am not looking at.
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Click here for a copy of the Second Collection of Good Practice.
But the good ones will prevail, and others will copy them.
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Gadgets that cannot be used to copy films or burn CDs may be good from the perspective of copyright protection, but they are not what most consumers want.
What good's a trading strategy if everybody else can copy it?
The freedom to copy, to tweak, and to improve on a good idea is what makes it go from good to great.
Later, they can sell their copy back to Chegg if it's in "very good or better" condition.
So I got a copy, read it there and was just blown away by how good it was.
The work that Sellers is doing is for a good cause, so please buy the book in the autumn for yourself or give a copy to a budding entrepreneur you know.
Even better, the receiver's gigabyte of mass storage flash memory makes it simple to copy stored documents onto the PC or share them with a friend or colleague via good old sneakernet.
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But we will say this: we've had a copy of the Mac Slingplayer client kicking around here as well, and it's good.
And some people say that there's a sort of sense of - especially if what you leak is good, there's a sense of anticipation for hearing more of it or for having your own copy.
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